In this video, Usher gives us a behind the scenes look at the shoot for his new VIP fragrance campaign. It was shot in Los Angeles at the Sunset Towers by photographer Mario Testino. Usher spoke about what fragrance means to him. He says:
“I consider fragrance to be one of the most important tools of engagement for seduction. With Usher VIP I created a gentlemen’s scent, which would also appeal to women,”
“Women tell me they love the scent of a man and I wanted to create that sense of confidence and style that women desire.”
VIP will be available at Macy's. You can find the fragrance to be in stores around the same time as his upcoming album in early 2010.
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